Email Engine
& your website
Do i need
a website to use Email Engine?
No, a website is not
necessary to use Email Engine. You only need an email
address. A website is very useful to drive visitors
to, but if you only wish to distribute information,
it is not necessary.
I have a website,
but it is designed by my own web designers. Can I
still use Email Engine?
Yes, absolutely. Your
Email Engine account is totally independent of your
website.
Can I add
a form onto my website to automatically build my subscriber
mailing list?
Yes, we will provide
code for you to build subscribers automatically.
For
more information about integrating Email Engine with
your website click here.
Email lists
Do you sell
lists?
No, Email Engine is
strictly an opt-in permission tool, to be used only
with your own customers and subscribers.
Your subscriber
list
Can I buy
a CD of email addresses from the internet and use
these in my Email Engine account?
No, this is Spam,
and is prohibited. Your subscriber list must be Opt-in
only. Even if the list is sold as an "opt-in"
list, we will not permit this. In addition, the response
rate for professional companies from this type of
campaign is very low - and reduces the reputation
of your company.
What
is "Opt-in"?
Opt-in refers to your
subscribers opting to receive your email. If you send
commercial email to somebody who has not requested
it, this is spam and is not permitted in Email Engine.You
can however add your existing customers to your subscriber
list, unless they have explicitly stated that they
do not want to be included in any mailshot or they
remove themselves from the database.
I have a database
of email contacts that I would like to use within
Email Engine. Can I upload this?
To prevent spam, email
engine tightly controls the addition of email addresses.
We would be happy to arrange the manual uploading
of a database upon request.
If somebody
wishes to be removed from my mailing list, what do
I need to do?
Each email automatically
includes an unsubscribe link. The recipient clicks
on this link, and is taken to a page which allows
them to change their details, or delete themselves
from your list. You need do nothing. If however, somebody
request that you remove them manually, you must do
so through the control panel.
Creating Mailshots
Do I need
any special skills to use Email Engine?
No, to write plain
text mailshots, you only need to know how to type!
If you wish to send graphic emails, you need to be
able to produce HTML code, or have a designer who
can do this for you.
Can I personalize
my emails?
Yes, one of Email
Engine's key features is the ability to include the
recipient's first name, surname or company name within
the email body or subject line.
I have written
a HTML mailshot, where do i place the graphics?
All images must be
stored on your own web server (or the Email Engine
Server, if you have agreed this with us.) Therefore
your IMG tags should ready:
<IMG SRC="http://www.myserver.co.uk/images/image1.jpg">
rather than
<IMG SRC="images/image1.jpg">
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